Post by account_disabled on Jan 1, 2024 4:39:45 GMT
Google Adwords vs Facebook Ads , where we help you choose the most suitable online advertising platform for your business, advertising on the Google platform responds to active users, that is, to users who are looking for a specific product or service, as well as liabilities, which have demonstrated an interest in certain topics. This is possible through Keywords, keywords in Spanish, which can be from a simple word to a compound phrase that will activate our ad to be seen by the type of user that we have determined. Before starting, it is important that you carry out keyword research, that is, research the keywords that will allow users to see your ad in the various products affiliated with Google Adwords.
In fact, we have a very complete article where you can learn how to perform this important step in order to create your advertising campaign. To do this, we will use the example Phone Number List of an online store that sells sports shoes and is willing to launch a campaign specifically for men. It is important that you know that Google Adwords includes various types of keywords, which are the following: Broad match: ads are shown when the user types words that have synonyms or other variations relevant to our keyword, regardless of the order and even if they write them with spelling errors: For example, if our keyword is Men's tennis, it is possible that the ad is shown in searches such as Children's shoes, Sportswear, among others.
Broad match modifier: The ad appears if the search includes the keywords identified with the “+” element. For example, our keyword will be +tennis +for +men, our ad could appear when users search for “crossfit tennis shoes for men” or “sportswear and tennis shoes for men”. Phrase match: The ad appears when the user searches for the keyword we have defined, or slight variations, along with additional words; To use a keyword with a phrase match, quotes (“) are added at the beginning and end of it. So when we define the keyword “Men's tennis shoes”, the ads will appear when the user searches for “Men's tennis shoes” or “Men's running shoes.
In fact, we have a very complete article where you can learn how to perform this important step in order to create your advertising campaign. To do this, we will use the example Phone Number List of an online store that sells sports shoes and is willing to launch a campaign specifically for men. It is important that you know that Google Adwords includes various types of keywords, which are the following: Broad match: ads are shown when the user types words that have synonyms or other variations relevant to our keyword, regardless of the order and even if they write them with spelling errors: For example, if our keyword is Men's tennis, it is possible that the ad is shown in searches such as Children's shoes, Sportswear, among others.
Broad match modifier: The ad appears if the search includes the keywords identified with the “+” element. For example, our keyword will be +tennis +for +men, our ad could appear when users search for “crossfit tennis shoes for men” or “sportswear and tennis shoes for men”. Phrase match: The ad appears when the user searches for the keyword we have defined, or slight variations, along with additional words; To use a keyword with a phrase match, quotes (“) are added at the beginning and end of it. So when we define the keyword “Men's tennis shoes”, the ads will appear when the user searches for “Men's tennis shoes” or “Men's running shoes.